What Are The Differences Between Modular And Custom Exhibition Stands?

We are often asked about the difference between modular and custom exhibition stands, as many people wrongly assume that they are one and the same. These assumptions can lead to you making the wrong choice in display or spending more money than expected – both of which can be disastrous for your business. It is important that you take the time to make the right choice.

To help you understand what each of these options actually are and to determine which one will meet your needs best, we have put this guide together:



Modular exhibition stands are built using connectors, aluminium frames and interchangeable graphics. They are often likened to Lego because of their ability to be re-built and adapted to suit your changing needs. They are designed to be assembled and disassembled easily, and also tend to be lightweight so that they can be moved between events with ease.

The main disadvantage of these displays is that they don’t offer total flexibility – you’re confined to the designs that the system allows for. They can also have a tendency to look similar to each other if you haven’t been careful with your design, which can be problematic when you turn up to an event and the business next you is sporting almost the exact same stand.

Who are these displays the best choice for? Smaller businesses who are looking to exhibit at several different events throughout the year, which means that they need the flexibility of being able to change the design and structure of the stand.


Custom exhibition stands are completely bespoke and are purpose-built to meet your specifications. They provide total flexibility, which can help you to make the unique impact you desire. Competition is fierce at many events, so ensuring that you have something eye-catching and distinct can go a long way towards making you stand out from the crowd.

These stands can, however, be more expensive and are sometimes not reused after the event is over (particularly if they were designed for a very specific purpose), which can make them less eco friendly. The good news is that, these days, many of the components are made from recyclable and reusable materials so that they don’t have to end up in landfill.

Who are these displays the best choice for? Businesses that want to really make an impact and stand out. These stands are completely flexible in design, which allows you to make something that is truly unique and attention grabbing.

Why don’t you get the best of both worlds by combining both modular and custom exhibition stands? This will give you the flexibility of being able to use the stand in many different settings whilst also being attractive and eye-catching. Get in touch with the Displays Direct team today and we can help you to select and design displays that will tick all your boxes.