When presenting at a business expo, it is essential that you have carefully planned your booth to ensure that it attracts potential customers and stands out from the competition. After all, the success of the expo relies on how many people you’re able to talk to (and convert!). In the list below, we’ve shared some of our top tips for using custom exhibition stands to the best of their ability.
- Keep the stand focused
Visitors should know exactly what it is you do at a glance. There are potentially hundreds of businesses around you that are trying to attract the same people you are, so standing out from the competition is a must. Keep your message clear and simple, and ensure that your product or service is the most predominant feature.
- Less is more
Avoid overfilling your booth – as a general rule, half of the floor space should be left free for visitors. If it’s difficult for people to just gain access to your booth, how on earth will you be able to network with them comfortably? Visitors also have a tendency to bypass booths that look too crowded, so you could be missing an opportunity.
- Consider stand design
The correct custom exhibition stand design is essential. It should reflect your brand, be efficient, deliver the required message, display your products and/or services, attract attention, and promote your business – all at the same time! Ensure that you have selected a professional and expert team to design a stand that maximises impact.
- Zones help learning
If you’re working with lots of products or information, it could be an idea to break your booth up into distinct learning or category zones. This can help large areas to seem less overwhelming, as well as help your visitors to remember what they see. Group similar products together, then have visitors move on to see a new product line.
- Explain what you do
A pretty stand is only going to get you so far. You need to ensure that it tells people what it is you actually do. The best way to achieve this is with effective signage and branding – attendees will use the information displayed on your booth to judge whether they should stop and talk to you or whether they should continue moving.
- Stick to budget
Without a carefully put together budget in place, you could end up spending far more than you hope to receive in return from the event. Set a realistic budget and then ensure you stick to it. We can help you to choose stand elements that meet your needs as well as fall within your budget – contact us today if you need assistance!
We hope that you’ve found these tips useful in using custom exhibition stands the next time you’re presenting at a business expo. If you have any questions about your stand or how it can be used, just ask! The Displays Direct team are more than happy to share our expertise and knowledge with you, helping you to see the most success for your business.
