No matter what sort of event you’re presenting at, the secret to success lies in the number of visitors you attract and interact with. One of the best ways to draw people into your booth, giving your staff an opportunity to engage with them, is by creating an outstanding exhibition stand. Failing to draw people into your booth isn’t going to win you any leads, making the event a total letdown.
In the list below, we’ve outlined some of our top tips for getting more out of your stand:
- Be Goal Centric
Take a moment to think about your goals – are they related to brand awareness, leads or sales? Determining what you are trying to achieve with your stand is highly important for its design.
- Have a Clear Message
Ask yourself what one idea you want your visitors to take away from your exhibition stand? A simple message is more memorable, whereas trying to present too many messages can become confusing.
- Approach like it’s a Product Launch
Try to develop a theme that will attract attention and offer visitors something of value that resonates with them. Approaching the event like it’s a product launch can help you to achieve this.
- Pre-Show Marketing
Generate excitement amongst potential visitors by promoting your booth in the lead up to the event. You could, for example, offer past clientele an incentive to visit with a special offer of some kind.
- Play to your Strengths
Ensure that your booth is approachable by selecting your most confident and friendly staff at the front and your product experts at the back for those who want a more detailed discussion.
- Keep it Quick
The aim of the game is to grab attention, create excitement, collect details and move along. Ensure that your staff know to keep discussions under 10 minutes so that you can maximise lead opportunities.
- Train your Team
Take some time to teach your staff some simple sales techniques to ensure that your booth offers a good service to visitors. This is especially important if your staff isn’t normally in sales.
- Create some Rules
Set some ground rules for your team to follow when they’re manning the booth. No phones, no food and no chatting amongst each other. This will ensure that they’re 100% focused on the task at hand.
- Be Exciting
To stand out and attract visitors to your exhibition stand, we recommend playing with lighting, sound and visuals. Sound and movement are what tend to grab attention, so use them to your advantage.
- Focus on Engagement
By incorporating an element of interactivity into your stand, you can help passers by to relate more to your brand and quickly determine what benefits you could offer them.
These tips are geared towards attracting attention and maximising visitor engagement with your booth.We hope that you’ve found the information shared above useful in creating the most outstanding exhibition stand possible. The team at Displays Direct can help you to create the perfect stand – we take the time to understand your needs and bring them to life.
