It comes as no surprise to anyone who regularly advertises at tradeshows and exhibitions how important custom displays can be. As it isn’t unusual to have hundreds of businesses all competing for the same customers all in one small area, standing out from the crowd becomes critical. By designing a stand that is specific to your business, you can drastically increase your chances of being remembered – the alternative is to simply blend in.
However, though it may seem easy to say you need bespoke signage, the actual task of designing your advertising can quickly become overwhelming. To effectively plan a custom exhibition stand strategy, you’ve come to the right place.
The first thing to ask yourself is what you’re actually advertising. This may sound silly, but it’s important to determine whether you want the spotlight to be on your business as a whole, or whether you’re marketing a particular product line or new service. Then, the graphics you choose and the content you write for your display can be targeted to your advertisement.
For a cohesive appearance across your entire brand, we recommend using a colour scheme that is in line with your existing marketing message. However, just because your logo is fire truck red and deep black doesn’t mean your stand needs to be as well! Choose colours that are complementary and that will invite customers in, without being too over-the-top. Otherwise, you may end up standing out for all the wrong reasons.
There are a few things to consider when choosing the graphics for your exhibition stand. Firstly, are they of professional quality? Where they designed this century or do, they look like relics of a bygone era. Secondly, what will the photographs and graphics look like when they are blown-up to a larger than life size. If they are pixilated and blurry, this can tell customers that you aren’t committed to quality advertising. Though it may seem like an unnecessary expense, partnering with a graphic designer as needed can provide the professional touch your exhibition needs.
If you really want to make an impact, consider adding modern technology across your exhibition display. This can be done in a wide range of ways, from large LCD screens with a video or two playing on repeat to interactive touch screens that allow customers to sign up to newsletters and access your website whilst standing within your booth!
As you can see, designing and planning a custom exhibition stand strategy doesn’t have to be a complex task. Like many things, it can quickly become less intimidating by breaking it down into smaller, more achievable tasks. Another key way to ensure your stand is a success is to partner with a reputable company with a history for effective displays. Reach out to the professional team at Displays Direct on (02) 9439 4399 today to begin the process – just in time for tradeshow season!
