If you don’t think very carefully about the custom exhibition stand you ultimately purchase and what sort of impact it will have on your target audience, you’re likely to make mistakes. This is the last thing you need when spending hundreds, if not thousands, of dollars on putting together a booth. So, what are the most important things that you need to consider?

• Budget
  No business has money to burn, therefore, ensuring that you’ve found a stand that fits into your overall budget is essential. The good news is that there is a wide range out there to choose from, allowing you to find one that meets both your needs and your budgetary limitations.
• Comfort
  Remember that your staff is going to be the ones using the stand throughout the event, so you need to ensure that they’re able to use it. Is it accessible? Is it easy to move around? Getting your staff's thoughts during the buying process can be extremely beneficial.
• Ease of Assembly
  Your stand should be easy to put together. The last thing you want to deal with upon arriving at an event is trying to put a complicated booth together. One with fewer parts and components will be assembled far quicker than others, so keep this in mind when shopping.
• Lighting
  Does the stand come with lighting? The best lighting will allow your booth to stand out from your competition. If lighting doesn’t come with your purchase, you’ll need to arrange it yourself (which can be harder).
• Quality Prints
  You need to ensure that the print quality of your stand is top of the range; if it’s blurry or printed shoddily, it will ruin your message and passers by will have no idea what your business is. Instead, you need to ensure that the printing is sharp, precise and crystal clear.
• Reusable
  Some businesses will attend lots of events throughout the year, which means that a reusable stand could be something you’re interested in. Only using it once before throwing it away means you’re literally throwing away money, so ensure that the design will work from multiple angles.

Whilst we have really only scraped the surface when it comes to all of the things you need to consider before purchasing custom exhibition stands, the points we’ve outlined above are the most important (and, unfortunately, the most overlooked). If all else fails, do not hesitate to speak to your stand supplier – they want your exhibiting experience to be a successful one, after all.