Regardless of how amazing your products or services are, your business won’t be successful without exposure – otherwise how will people know you exist. If you’re looking for a platform to market your brand at trade shows or events, we can’t recommend custom exhibition stands enough. They are ideal for displaying your message and their eye-catching designs can help you stand out from the crowd. But what can you do to ensure their success?
- Catch their attention
As we touched on, potential customers need to know your brand exists before they can connect with your products or services. Your stand needs to draw their attention in order to be effective, and we recommend using bold colours and graphics. Whilst this doesn’t mean going over board – you still want your stand to reflect your business – you do need to raise the curiosity of passers-by to ensure they approach your booth.
- The “goldfish” effect
When designing your, it’s important to keep your target audience in mind. Visitors to tradeshows and events generally spend between 30 seconds to three minutes at each booth, before moving on to the next. If you want potential customers to stay longer, you need to give them a reason to stay instead of getting distracted by another bright and shiny stall instead. Don’t be afraid to be innovative and bold – a boring stand isn’t going to draw in the crowds. With so many options these days, there is no reason why your display should be dull. Consider adding curved surfaces with moving images or clever lighting to really stand out from the crowd.
- Share exciting news
Whether you’re launching a new product, or you’ve got a special promotion on, sharing important information is a must. That said, you should keep large blocks of text to a minimum, as people will be reading as they walk by. To make sure you’re getting the most out of the information you are sharing, use a legible font – avoid cursive or overly decorative fonts – and think carefully about wording and how it might be perceived.
- Placement is paramount
Just as you need to include all the important information you want your customers to know, you should place your most important news front and centre. There is no point in hiding your best banners and displays at the back of your, you need to ensure that they are in a spot where they can be seen by everyone and catch their attention. Just make sure they aren’t in anyone’s way, as then you’ll be getting attention for all the wrong reasons.
- Include contact details
There is one huge mistake businesses make at events and tradeshows that’s so easy to avoid – always include contact information. It doesn’t matter how good your stand is, people can’t be expected to remember the names of every stall holder at every event. Always include key information such as your business names, phone number, website and email, so that anyone who’s interested can contact you at a later date if they choose.
If you’re designing a custom exhibition stand, then you’re in luck. You can use this to market your brand in a way you never have before, and maximise your results and success. The best thing you can do is create an eye-catching display, and everything else will follow. Contact our friendly team for more information.
