When you’re presenting at a tradeshow, a conference or some other type of event, you might be focused on marketing a particular product or service to the people in attendance.
We are often asked about the difference between modular and custom exhibition stands, as many people wrongly assume that they are one and the same.
The reality is that showcasing at an exhibition is never cheap – and the good ones tend to be the most expensive.
No matter what sort of event you’re presenting at, the secret to success lies in the number of visitors you attract and interact with.
When presenting at a business expo, it is essential that you have carefully planned your booth to ensure that it attracts potential customers and stands out from the competition.